She – “You don’t use fair and lovely? “
Me – “No”
She – “Then what you apply on your face on a daily basis?”
Me – “I use sunscreen”
She- “Sunscreen? That is only if you go outside on sun right?”
Actually I didn’t get offend when she asked me whether I use fair and lovely or not. Why? Because she didn’t suggest that I should use that cream to get fair. She was just wondering what I apply on a daily basis to look fresh.
The person, who asked me this question has a fair skin tone. Though she is 30+, I don’t see any flaws or signs of ageing on her skin. So why a person with almost perfect skin should settle for a cream like fair and lovely?
There are thousands of beauty products available in the market, serum, moisturizer, day cream night cream, under eye cream, anti-ageing cream, anti-wrinkle cream etc. There are so many women who know about the various products available in the market, read reviews about the products and choose a skincare regime which suits for one’s skin type and condition. Likewise, there are so many women who can be happy with just one cream like ‘fair and lovely’.
In a country like India, where we sweat throughout the year, what majority of us expect from a basic cosmetic product is to make our face fresh and matte. Deepika Padukone can settle for that ‘dewy look’. This is not only with respect to women, one of my uncles who needs to look presentable while visiting his clients uses fair and lovely for the same reason. He just likes the way it makes his face instantly fresh.
Even a basic makeup look involves lots of products, primer, concealer, foundation, blush, lipstick, eyeliner (and yes I am not including the contour, highlighter blah, blah, blah) which is way to costly for a simple woman. Why to spend thousands of rupees when one can get a tube of product which goes a long way for less than Inr 100/- ?
So much has been done and said about a product like fair and lovely, brands using it for marketing campaigns, celebrities using it to get their 2 seconds of fame but what is the point? Fair and lovely is still available in the market, people still buy and use it.
I cannot deny the fact that obsession over fair skin is still there in our country but trying to eradicate a brand like fair and lovely is the right course of action?
Should fair and lovely change the concept from fairness to freshness? Will they be able to retain the market if they change their basic concept?
Do you think fair and lovely sells because of the fairness tag?
Kindly share your thoughts.