The other side of fair and lovely

Next Post
Previous Post

She – “You don’t use fair and lovely? “

Me – “No”

She – “Then what you apply on your face on a daily basis?”

Me – “I use sunscreen”

She- “Sunscreen? That is only if you go outside on sun right?”

Actually I didn’t get offend when she asked me whether I use fair and lovely or not. Why? Because she didn’t suggest that I should use that cream to get fair. She was just wondering what I apply on a daily basis to look fresh.

The person, who asked me this question has a fair skin tone. Though she is 30+, I don’t see any flaws or signs of ageing on her skin. So why a person with almost perfect skin should settle for a cream like fair and lovely?

There are thousands of beauty products available in the market, serum, moisturizer, day cream night cream, under eye cream, anti-ageing cream, anti-wrinkle cream etc. There are so many women who know about the various products available in the market, read reviews about the products and choose a skincare regime which suits for one’s skin type and condition. Likewise, there are so many women who can be happy with just one cream like ‘fair and lovely’.

In a country like India, where we sweat throughout the year, what majority of us expect from a basic cosmetic product is to make our face fresh and matte. Deepika Padukone can settle for that ‘dewy look’. This is not only with respect to women, one of my uncles who needs to look presentable while visiting his clients uses fair and lovely for the same reason. He just likes the way it makes his face instantly fresh.

Even a basic makeup look involves lots of products, primer, concealer, foundation, blush, lipstick, eyeliner (and yes I am not including the contour, highlighter blah, blah, blah) which is way to costly for a simple woman. Why to spend thousands of rupees when one can get a tube of product which goes a long way for less than Inr 100/- ?

So much has been done and said about a product like fair and lovely, brands using it for marketing campaigns, celebrities using it to get their 2 seconds of fame but what is the point? Fair and lovely is still available in the market, people still buy and use it.

I cannot deny the fact that obsession over fair skin is still there in our country but trying to eradicate a brand like fair and lovely is the right course of action?

Should fair and lovely change the concept from fairness to freshness? Will they be able to retain the market if they change their basic concept?

Do you think fair and lovely sells because of the fairness tag?

Kindly share your thoughts.

Next Post
Previous Post


Add Yours
  1. 1
    Lakshmipriya V

    “My thoughts” exactly! My mom swears by Fair & Lovely since her teen days until today :O When I ask her “are you still expecting this tube to make you fair?” she simply smiles and answers that it keeps her skin fresh and it’s enough for her 🙂 So changing their basic concept and pushing away the racist theme might help them – although not sure if people will still buy it when it says “Freshness Cream” instead of “Fairness Cream” because sadly I still see many women obsessing over fairness 🙁

  2. 3
    Nidhal Sinha

    I didn’t get your point on Fair & Lovely, Sindhu. In a bid to be unequivocal, to me it seemed scattered. Apologies for the harsh words but I prefer not mincing my words especially in such sensitive matters.

    My views on fairness & Fair and Lovely?

    Pin the blame on colonialism, the ‘grass is green on the other side’ theory or simply the white = pure v/s black = impure (terms like black day, black Friday, black list, black spot, black out, etc. have a -ve tone vis-a-vis white-wash) But…but… but the real change will NEVER come on its own.

    Its same as saying “Let the law take its course”. For heaven’s sake, law isn’t a human who’ll take its course. Likewise, this fairness fad won’t end on its own.

    Personally speaking, no much how much I am subjected to scathing comments by fellow bloggers, I think the Indian blogging community is also responsible for propagating this fad. Why? Can you name any single Indian beauty blog that hasn’t furnished an article on “How to get fair skin”, “best fair skin tips” or “Best DIYs/Products to get fair skin”?

    You see, it’s the classic case of the pot calling the kettle black.

    Fair & Lovely’s major flaw is that it shows that a dusky Indian girl can achieve everything the moment she uses the so-called miraculous elixir on her face. IMO, that’s rubbish + distasteful.

    Another flaw is that it uses “lovely” along with fair as if ONLY Fair = Lovely while dark/warm = Ugly.

    Let’s face it – Fair and lovely does impart temporary skin lightening (which looks odd on most Indian skin tones)

    I have a lot to say on this topic but I suppose I am stretching things a lot 😛

    Anyway, if you’d like to continue, we’d definitely engage in a conversation (hopefully, we’ll be on the same side) 🙂

    • 4

      My point is very simple. People who use fair and lovely may not use it for what the brand claims. It is a cheaper cosmetic option available for many women and men as well. Instead going behind a brand which caters a basic need of many, we should look in to other ways to get rid of this disparity.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.